

This show for T.Rowe Price featured an enormous irregular shaped LED video wall. The content was all framed within a moving white square grid which transitioned from full-screen state, holding state, walk-up state and presentation or PIP state where two 16:9 screens were framed on screen for speaker support. This was deigned in strict compliance with the company's corporate identity guidelines and all show material had to be signed off by the brand gurus at TRP. The grid also had to line up with the LED panels of the video wall to achieve the best overall look.